So, creating a company page allows employees to connect and interact with the brand.

It’s rare to find an employee that doesn’t have a LinkedIn page. įor this reason, approximately 79% of marketers’ viewers’ LinkedIn is a ‘good source of leads.’ Moreover, B2B marketers enjoy more than 80% of their social media leads from LinkedIn. Research reveals that LinkedIn is comparatively 277% more effective at generating qualified leads. LinkedIn is a hidden goldmine for uncovering potential customers. Here we discuss several reasons your business needs one: 1. Here we’ve created a comprehensive guide to answer your questions about LinkedIn company pages and their business benefits: Why Does Your Business Need a LinkedIn Company Page?Ĭreating and managing a LinkedIn company page is an under-appreciated part of SMM. But before getting started, you’ll need an existing LinkedIn account and use its desktop version. LinkedIn company pages can be challenging to figure out, especially if you run a small business. For businesses, creating a LinkedIn company page can be an excellent way of providing people with valuable information about your business.

Linkedin corporate information